Austria-based crypto platform Bitpanda has entered the UK, aiming to make the nation certainly one of its prime three markets throughout the subsequent two years.
The enlargement contains its retail funding app together with its company arm, Bitpanda Know-how Options, which permits banks and fintech firms to supply crypto buying and selling by way of white-label companies. The corporate says its app gives entry to greater than 600 crypto belongings for British traders.
Bitpanda Co-CEO Lukas Enzersdorfer-Konrad advised Cointelegraph the corporate plans to “quickly develop our direct retail presence” whereas working with UK monetary establishments to launch crypto choices utilizing its infrastructure. In pursuing that objective, Bitpanda will face established rivals together with Binance UK, Coinbase, Kraken, Crypto.com and Gemini, which already maintain sturdy market share amongst UK retail traders.
As a part of the launch, Bitpanda signed a multi-year take care of Arsenal Soccer Membership to turn out to be its “Official Crypto Buying and selling Companion,” that includes branding throughout groups, stadium, and digital channels, together with campaigns to teach Arsenal’s 100 million–plus international followers on digital belongings and accountable investing.
Earlier than coming into the UK, Bitpanda operated beneath a number of regulatory licences in Austria, Germany, France, Italy and Spain, serving purchasers throughout the European Financial Space and different permitted jurisdictions. It obtained FCA approval in February and spent months localizing its product earlier than its Thursday launch.
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Crypto rules lagging within the UK
The UK has been slower than some jurisdictions to implement crypto rules. In a latest weblog publish, the Digital Financial Institute on the Official Financial and Monetary Establishments Discussion board (OMFIF), argued the UK has squandered its early lead in blockchain-based finance and warned it dangers shedding its standing amongst prime monetary facilities.
The article factors to the Monetary Conduct Authority’s “Crypto Roadmap,” printed in November 2024, which phases in guidelines on market abuse, admissions, prudential necessities, and stablecoins.
With consultations not due till late 2025, remaining rules and full licensing could not arrive till late 2026, leaving the UK’s crypto sector in limbo in contrast with jurisdictions that have already got lively frameworks.
Nevertheless, the regulatory delay has not deterred crypto firms from investing within the nation. With out a entire licensing regime, international heavyweights like Coinbase, Kraken and eToro have cemented their UK presence beneath current anti–cash laundering registrations.
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Different jurisdictions transfer forward
In contrast, the EU’s Markets in Crypto-Belongings (MiCA) framework got here into full impact in late 2024, establishing unified classes and guidelines for tokens, stablecoins, and repair suppliers throughout member states. Within the US, the GENIUS Act, a federal stablecoin regulation invoice, was signed into regulation by US President Donald Trump on July 18.
Different jurisdictions are transferring forward with stronger digital asset frameworks as nicely. In June 2024, the United Arab Emirates launched Fee Token Companies Laws to formalize using digital belongings, whereas Hong Kong has rolled out a brand new stablecoin licensing regime and, in July 2025, issued its third batch of tokenized inexperienced bonds beneath its broader fintech technique.
“Readability fuels confidence,” Enzersdorfer-Konrad advised Cointelegraph. “The UK has the expertise, capital, and international fame to guide in accountable crypto innovation, however provided that the principles are clear and forward-looking. The earlier that readability arrives, the earlier the UK can take its place as a worldwide chief in crypto.”
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