American rapper Snoop Dogg bought out a set of virtually 1,000,000 non-fungible tokens (NFTs) on Telegram in half-hour on Wednesday, seemingly defying the notion that the NFT business is “useless.”
Snoop Dogg’s new digital present assortment of round 996,000 non-fungible tokens (NFTs) powered by the TON blockchain is “impressed by Snoop’s iconic model” and generated $12 million in gross sales, Telegram founder Pavel Durov mentioned in an X publish on Wednesday.
“Blockchain minting and the secondary market go dwell in 21 days. It’s going to be wild,” he added.
The tokens within the assortment included classic automotive, swag luggage, a digital canine, marijuana-related objects, and a mixture of different gadgets and symbols. Telegram Items are animated photos that may be displayed on a profile or transformed into the social platform’s in-app forex referred to as Stars.
Snoop Dogg drops new beat with NFT assortment
Snoop Dogg additionally launched a brand new monitor titled “Items” and a music video showcasing all of the out there collectibles.
Social media and YouTube customers referred to as Snoop’s collaboration with Telegram “legendary,” and others noticed the gathering promoting out as a bullish signal for NFTs, which have been combating tepid volumes and gross sales this 12 months.
In April, Cointelegraph reported that NFT volumes plunged 61% within the first quarter of 2025 to $1.5 billion in comparison with $4.1 billion a 12 months in the past.
Within the final 30 days, the gross sales quantity has plunged 41% to over $403 million, CryptoSlam information exhibits, together with a greater than 55% drop in transactions.
Snoop Dogg’s assortment may spark NFT rally
An X person posting below the deal with Zenith, who works because the NFT lead at TON, mentioned in an X publish on Wednesday that unique Telegram items should not new and have been round since at the very least January, when a set referred to as “Plush Pepe” dropped.
Nevertheless, they speculate the constructive response to Snoop Dogg’s assortment “could possibly be the beginning of a brand new NFT Narrative,” though additionally they mentioned “technically it couldn’t imply something.”
“Telegram Items have essentially the most distinctive utility and that’s the capacity to put on them in your Telegram Profile,” Zenith mentioned.
“I’d not be shocked if different well-known manufacturers or Web3 IPs wouldn’t wish to launch some items too! Now, the query is will they? I actually don’t know, however I really like to take a position,” they added.
Snoop Dogg is an outdated hand within the NFT area
Snoop Dogg has been lively within the NFT area because the tokens first gained mainstream reputation in 2021.
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In June 2023, he unveiled the Snoop Dogg Passport Collection, an NFT assortment that promised holders entry to content material resembling behind-the-scenes movies and photographs.
In the meantime, in February 2022, Snoop Dogg launched the Doggies NFT assortment as a part of a partnership with The Sandbox metaverse.
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