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Crypto Lender Nexo Sponsors DP World Tour Golf Competitors for Eight-Determine Sum

Crypto lender Nexo signed a three-year sponsorship with DP World Tour, Europe’s foremost golf competitors, for greater than $10 million in a deal that see will the corporate turn out to be the tour’s official digital asset and wealth associate by way of 2027.

A spokesperson for the corporate declined to offer a selected worth to the deal, saying solely that it was an eight-figure sum.

One of many tour’s occasions, the Scottish Championship will likely be renamed the Nexo Championship. It is going to happen at President Trump’s course, Trump Worldwide Golf Hyperlinks in Aberdeen, on Aug. 7-10.

The deal caps a fruitful few months for the crypto lender, which mentioned in April that it was reentering the U.S. market. It left the nation in 2022, saying its negotiations with regulators over its Earn Curiosity Product had hit a “lifeless finish.”

“Due to the imaginative and prescient and management of President Donald J. Trump, his administration, and his household, america is as soon as once more a spot the place innovation is championed, not stifled,” co-founder Antoni Trenchev mentioned.

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