
Right this moment information
2025-01-30 22:41:00
Gross sales of Apple iPhones dropped the tip of final yr, because the tech agency’s roll out of recent synthetic intelligence (AI) options was met with a lukewarm response.
Chief govt Tim Cook dinner stated the brand new options helped to drive stronger gross sales within the nations the place they have been out there, such because the US.
However iPhone gross sales slipped about 1% general in contrast with final yr, to $69.1bn (£55bn).
The corporate can also be contending with different challenges, together with a gross sales slowdown in China and the chance its US gross sales will likely be by President Donald Trump’s tariffs.
Apple has been steadily introducing AI options to its merchandise, beginning final yr within the US.
Buyers have been hoping it will re-ignite gross sales, which have slowed as prospects maintain onto their telephones and different merchandise for longer.
Mr Cook dinner stated Apple had seen a document variety of purchases of recent iPhones from individuals who already personal older iPhones.
The corporate stated general gross sales rose 4% to $124.3bn, lifted by a soar in its pc gross sales and powerful progress in its providers enterprise, which incorporates Apple TV, Apple Information and Apple Pay.
Income rose 7% year-on-year to $36.3bn.