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2026-01-28 03:13:00
US fast-food restaurant chain Steak ’n Shake has added $5 million worth of Bitcoin to its Strategic Bitcoin Reserve as part of a pledge to funnel all sales made in Bitcoin straight into the fund.
The move takes the company’s total Bitcoin (BTC) holdings to $15 million, which is equivalent to roughly 167.7 Bitcoin at the time of publication, following a $10 million increase announced on Jan. 18.
However, it is not clear exactly how much Bitcoin it holds, nor whether the amount reflects price appreciation, customer payments, or additional treasury purchases.
Steak ‘n Shake said in an X post on Tuesday that its focus on “improving food quality that grows same-store sales that then grow the SBR, is transforming the chain via financial technology.”
Steak ’n Shake first began accepting Bitcoin payments across its restaurant network in May 2025.
The company said same-store sales growth across company-owned and franchise partner locations rose 18% in 2026 so far, citing Bitcoin adoption as one of the main catalysts.
Bullish signal for Bitcoiners
“We are trouncing our competitors thanks to growing support from our loyal customers and our Bitcoin champions,” Steak ‘n Shake said.
Bitcoiner and financial accountant Rajat Soni said more companies should follow Steak ‘n Shake’s lead.
“If they do this, they will find it much easier to succeed because their Bitcoin is like a backstop. I think most businesses fail because they aren’t in the market long enough. Bitcoin extends your financial endurance,” he said.
Bitcoin adoption has been ramping up among public companies over the past twelve months. Approximately 1.13 million Bitcoins are held by public treasury companies, worth around $101.33 billion, according to BitcoinTreasuries.Net.
Steak ‘n Shake is slowly orange-pilling employees
Alongside Steak ’n Shake’s commitment to continue accumulating Bitcoin, the company recently announced plans to offer Bitcoin bonuses to hourly employees at company-operated locations.
The company said hourly employees will be able to collect a Bitcoin bonus of $0.21 per worked hour starting March 1, with a two-year vesting period.
Related: Bitcoin’s real ‘Uptober’ moment might start in February: Here’s why
Sentiment has been divided among Bitcoiners in recent times as the asset’s price has been trading sideways around the $90,000 price level.
Several prominent Bitcoiners, including BitMEX co-founder Arthur Hayes and BitMine chair Tom Lee, had expected the asset to be trading around the $250,000 level by now.
At the time of publication, Bitcoin is trading at $89,354 and hasn’t touched the $100,000 psychological level since Nov. 13, according to CoinMarketCap.
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