2026-01-16 09:26:00
EC Markets, a multi-regulated global trading provider trusted by traders worldwide, has released the teaser for Hold or Trade, its new creative collaboration with Premier League champions Liverpool FC.
The teaser offers a bold first look at a campaign built on a simple but powerful idea: the decisions that define every outcome. Whether it’s a split-second pass on the pitch or a pivotal move in the markets, both worlds revolve around instinct, discipline, and timing.
Blending dramatic football action with dynamic market visuals, the teaser sets the stage for a larger narrative exploring how high-performers think when pressure rises, and what separates holding your ground from making your move.
“Hold or Trade is about mindset, the instinct, discipline, and awareness behind every major decision,” said Laoura Salveta, Head of Brand Partnerships at EC Markets. “We’re drawing a direct line between decisive moments in football and decisive moments in trading. This teaser is only the beginning of a much larger, immersive experience we’re bringing to fans and traders around the world.”
The full campaign will roll out in phases, featuring Liverpool FC players, behind-the-scenes content, educational resources, interactive experiences, and more.
Watch the teaser here!
