
Companies have develop into a driving drive in Bitcoin’s 2025 bull market, with company holdings now accounting for greater than 6% of its whole provide, in accordance with a brand new report from River Monetary.
The report discovered that within the first eight months of 2025 alone, enterprise inflows into Bitcoin surpassed final 12 months’s whole by $12.5 billion, pushing cumulative holdings to 1.3 million BTC.
That represents a 21x improve since 2020. By comparability, people nonetheless maintain the vast majority of Bitcoin at 65.9% of the availability, whereas funds, governments, and different entities make up the rest.
Treasury corporations lead amid rising mainstream adoption
River’s information exhibits Bitcoin treasury corporations, corporations created primarily to carry giant Bitcoin reserves, have accounted for 76% of purchases since January 2024. Collectively, they handle greater than $100 billion in fairness, bonds, and different securities tied to Bitcoin publicity.
Moreover, the report highlighted that standard companies, starting from actual property and healthcare to building and software program, are more and more including Bitcoin to their treasuries.
In accordance with the report:
“Bitcoin is now not confined to miners or crypto-native corporations.”
It highlighted that 3,000 U.S. companies now use River’s companies. The bulk are small- to medium-sized enterprises with fewer than 50 workers, typically allocating a good portion of revenue to Bitcoin as a hedge in opposition to inflation and banking dangers.
Shift in company technique
Corporations are allocating a mean of twenty-two% of web revenue to Bitcoin, with almost one-third now holding greater than half their treasury reserves within the asset.


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River attributed the pattern to Bitcoin’s fastened provide, 24/7 liquidity, and safety in opposition to counterparty danger, notably after high-profile banking collapses in recent times.
Moreover, the report stated that regulatory and accounting readability has additionally cleared main boundaries, notably after the 2024 replace of GAAP requirements, which allowed companies to report Bitcoin at truthful market worth, eradicating a key impediment.
In the meantime, the U.S. authorities’s creation of a Strategic Bitcoin Reserve earlier this 12 months additional strengthened its legitimacy in company circles. States like Texas and New Hampshire have additionally handed laws to arrange their very own BTC reserves.
Adoption poised to speed up
Regardless of the surge, fewer than 1% of companies worldwide at the moment maintain Bitcoin.
In accordance with River, public notion stays the biggest hurdle, with surveys displaying that many executives nonetheless lack a primary understanding of the asset.
Nonetheless, River initiatives that Bitcoin will develop into a normal function of company stability sheets as extra corporations brazenly share their treasury methods.
The report stated:
“We imagine that each enterprise will maintain Bitcoin on its stability sheet, whereas persevering with to spend in {dollars} in the meanwhile.”