The next is a visitor publish and opinion from Corey Billington, Co-Founder and CEO at Blubird.
Most token launches play out the identical approach. Founders spend weeks buried in spreadsheets, attorneys churn out disclaimers, and influencers begin teasing “TGE quickly.” Behind the scenes, although, non-public spherical traders are simply ready for cliffs to finish to allow them to dump. Circulating provide spikes, token value tanks, and social media fills with threads about “unlock danger.”
Someplace within the mess, we neglect the apparent: tokens are infrastructure, not short-term fundraising instruments.
I’ve labored with over 80 groups, and the identical sample retains developing. Founders rush to mint a token to allow them to increase with out touching fairness. Then they attempt to backfill utility into the product later — a method that not often succeeds. That backwards method is what results in all the same old failures: outsized insider allocations, unlock schedules that make no sense, and “use circumstances” that nobody truly makes use of.
At that time, each token buy is simply serving to another person money out.
Why Elevating First and Figuring It Out Later Breaks All the things
When your token’s most important job is to lift cash, you’re strolling into two issues: authorized danger and market injury.
On the authorized facet, in case your token doesn’t have actual utility from the beginning, it begins wanting like a safety — and the SEC isn’t identified for nuance. You’ll be able to name it a utility token, however the Howey Check doesn’t care about your pitch deck. And in the event you pair that with a quick emissions schedule and the token value crashes — don’t be stunned if pissed off holders come knocking.
However the actual injury is strategic. Tasks that deal with the token like a fundraising shortcut virtually by no means have a plan for what occurs after launch. They find yourself constructing round cliffs, vesting charts, and investor stress, not product utilization or consumer development.
After which, they’re bleeding tokens right into a market that isn’t able to catch them. 90% of token unlocks crash costs, even when 5% of the overall provide is launched. In the meantime, over the subsequent few months alone, scheduled unlocks will whole round $9 billion.
Construct the Enterprise Plan First, Not the Tokenomics Final
The most effective token fashions begin with the enterprise. I imply a correct plan — the type you’d pitch to a Collection A investor and that forces you to map out what the corporate truly does, the way it grows, the place income comes from, and who advantages.
This readability offers you the solutions. Does this even want a token? The place does the token naturally plug into the product? What roles do customers, validators, contributors, or liquidity suppliers play in creating demand?
As soon as that’s mapped, you can begin modeling out the circulation: who earns, who spends, who stakes, and when. Then you definitely stress-test it: ‘What occurs in a down market? What if utilization explodes? How would charges, rewards, and emissions reply?’
Instruments like Machinations will help you out right here; so does strolling by the mannequin with somebody who’s seen 100 of them. But when the inspiration is rotten, all of the software program and recommendation on the planet gained’t repair it.
If the Token’s Not Important, Don’t Launch It But
Right here’s what I inform each workforce: in case your product can launch with out a token, it most likely ought to. Use fairness, milestone-based SAFEs, or rev-share notes to fund early dev. When the product has traction — and there’s a transparent position for the token within the loop — then you definitely’re good to deploy.
Launching too early simply invitations hypothesis, so you find yourself spending the subsequent two years defending a value chart as an alternative of rising your consumer base.
However, when tokens are important — e.g., powering blockspace charges, staking entry to information feeds, or gating ecosystem rewards — their utility turns into the anchor. Demand grows with utilization; the token is earned, spent, and recycled contained in the product itself. That’s when emissions don’t destroy worth, since you’ve obtained actual exercise behind it.
Take Solana: every day unlocks of roughly $14 million in tokens have weighed on its value, but durations of robust community demand have repeatedly pulled it again up. Sui provides one other working example — after a January 1 unlock that launched 64.19 million tokens (about $300 million), the token nonetheless surged practically 28%, reaching a brand new all-time excessive of $5.1.
Founders Must Design for Longevity, Not Launch Day
Founders love vesting cliffs and time-based unlocks — it’s easy, straightforward to mannequin, and ticks the field for “long-term incentives.” Nonetheless, time alone isn’t an important sign. It’s far more environment friendly to tie unlocks to actual milestones: variety of lively validators, modules shipped, utilization targets hit; so the token provide would develop with the community.
Don’t construct your mannequin in a vacuum. Add slippage, bear markets, and workforce delays. In case your mannequin can’t survive these shocks, it’s not prepared for launch.
And when you assume it’s bulletproof, get somebody to tear it aside. Skilled builders will spot the motivation flaws and edge circumstances your workforce’s too near see.
Tokens Form the Complete Market — So Construct Accordingly
Loads of this comes all the way down to mindset. If extra founders deal with token design as precise infrastructure — not beauty branding or a fundraising hack — we’d see higher launches and stronger networks.
Enterprise traders are already beginning to shift: one of the best of them deal with demand loops, not hype cycles. Exchanges are favoring transparency and sustainability over thriller unlocks and flash advertising and marketing. And regulators usually tend to respect a commodity-style utility token when it’s baked into utilization, not simply bolted on for optics.
Principally, all of it boils all the way down to this: if eradicating your token doesn’t break the loop, don’t launch. Construct the loop first, then the token.
