Coinbase presents a darkly comedian tackle the state of the UK with ‘All the things Is Advantageous’ marketing campaign
Crypto promoting is usually characterised by large guarantees and technological jargon. But, Coinbase’s “All the things Is Advantageous” marketing campaign stands out for its depraved humor, cultural savvy, and unapologetic tackle inflation, the housing market, and the overall state of the UK in 2025.
Launched on Thursday, Coinbase’s darkish satire was rapidly spotlighted by Advert Age for its wit and originality, marking a artistic shift in how monetary manufacturers deal with the on a regular basis anxieties going through shoppers.
Coinbase presents a satirical mirror on monetary actuality
Created in partnership with the company Mom and directed by the acclaimed Steve Rogers, “All the things Is Advantageous” coincides with a second of heightened public consciousness about financial instability.
The business opens with reassuring narration (“All the things is ok”), however the imagery starkly and comically tells a drastically totally different story: a leaking roof collapses, houseplants wilt, wallpaper peels, and rats scurry round amid the rubbish. Every visible is a metaphor for inflation, the state of the economic system, and the fragility of monetary safety, realities that conventional establishments not often confront so overtly.
Not like most crypto adverts, “All the things Is Advantageous” doesn’t shout about technological utopia or imminent riches. As an alternative, it leans into the quiet dread and surreal comedy individuals really feel when their cash appears to be shrinking in worth whereas every day life will get dearer. The result’s a marketing campaign that’s immediately relatable and eerily memorable.
Artistic technique: humor and honesty
As an alternative of scaring viewers or bombarding them with technical jargon, Coinbase and its artistic group use deadpan humor and common symbols of decline (filthy streets, soiled garments) to seize what so many shoppers really feel: that official reassurances don’t all the time match their lived expertise.
Maybe probably the most on-point second of the advert is the half the place an prosperous couple in a convertible pulls up, saying:
“We’re off to Dubai, it’s time to leap ship.”
This can be a commentary on the exodus of high-net-worth people (HNWIs) from the UK, with an estimated 16,500 millionaires leaving the nation in 2025 to date, in line with Henley & Companions. These figures mark the steepest annual improve in millionaire outflows ever recorded, greater than doubling the quantity from the earlier yr, with many choosing friendlier pastures like Portugal or Dubai.
The business unsurprisingly sparked numerous feedback from the crypto neighborhood. Former What Bitcoin Did podcast host, Peter McCormack, congratulated Coinbase CEO Brian Armstrong, saying:
“That is good.”
As a Brit primarily based in Bedford, UK, and now internet hosting The Peter McCormack present, which dives into the problems affecting the nation, if anybody has a finger on the heart beat of UK society, it’s McCormack.
“All the things Is Advantageous” exemplifies a brand new part of promoting in crypto, the place the perfect campaigns don’t merely clarify blockchain; they mirror tradition, poke enjoyable on the absurd, and use storytelling to construct belief, making Coinbase really feel radically extra human than rivals nonetheless pitching goals.
