American rapper Snoop Dogg bought out a group of just about one million non-fungible tokens (NFTs) on Telegram in half-hour on Wednesday, seemingly defying the notion that the NFT business is “lifeless.”
Snoop Dogg’s new digital reward assortment of round 996,000 non-fungible tokens (NFTs) powered by the TON blockchain is “impressed by Snoop’s iconic type” and generated $12 million in gross sales, Telegram founder Pavel Durov mentioned in an X submit on Wednesday.
“Blockchain minting and the secondary market go dwell in 21 days. It’s going to be wild,” he added.
The tokens within the assortment included classic automotive, swag baggage, a digital canine, marijuana-related objects, and a mixture of different objects and symbols. Telegram Items are animated pictures that may be displayed on a profile or transformed into the social platform’s in-app foreign money referred to as Stars.
Snoop Dogg drops new beat with NFT assortment
Snoop Dogg additionally launched a brand new observe titled “Items” and a music video showcasing all of the accessible collectibles.
Social media and YouTube customers referred to as Snoop’s collaboration with Telegram “legendary,” and others noticed the gathering promoting out as a bullish signal for NFTs, which have been fighting tepid volumes and gross sales this 12 months.
In April, Cointelegraph reported that NFT volumes plunged 61% within the first quarter of 2025 to $1.5 billion in comparison with $4.1 billion a 12 months in the past.
Within the final 30 days, the gross sales quantity has plunged 41% to over $403 million, CryptoSlam knowledge reveals, together with a greater than 55% drop in transactions.
Snoop Dogg’s assortment may spark NFT rally
An X consumer posting below the deal with Zenith, who works because the NFT lead at TON, mentioned in an X submit on Wednesday that authentic Telegram items are usually not new and have been round since at the least January, when a group referred to as “Plush Pepe” dropped.
Nevertheless, they speculate the optimistic response to Snoop Dogg’s assortment “could possibly be the beginning of a brand new NFT Narrative,” though additionally they mentioned “technically it couldn’t imply something.”
“Telegram Items have essentially the most distinctive utility and that’s the skill to put on them in your Telegram Profile,” Zenith mentioned.
“I might not be stunned if different well-known manufacturers or Web3 IPs wouldn’t need to launch some items too! Now, the query is will they? I truthfully don’t know, however I really like to take a position,” they added.
Snoop Dogg is an outdated hand within the NFT house
Snoop Dogg has been lively within the NFT house for the reason that tokens first gained mainstream reputation in 2021.
Associated: Getgems bets on Telegram to spice up NFT adoption in 2025
In June 2023, he unveiled the Snoop Dogg Passport Sequence, an NFT assortment that promised holders entry to content material similar to behind-the-scenes movies and photographs.
In the meantime, in February 2022, Snoop Dogg launched the Doggies NFT assortment as a part of a partnership with The Sandbox metaverse.
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