The Michael Saylor Bitcoin technique, defined
Saylor’s pondering was pushed by a deep concern about the way forward for fiat foreign money.
When Michael Saylor, then CEO of Technique, introduced in August 2020 that his enterprise intelligence agency was adopting Bitcoin (BTC) as its main treasury reserve asset, many noticed it as a radical (even reckless) determination.
Quick ahead to June 2025, and Saylor’s transfer has not solely secured Technique’s place as one of many largest company holders of Bitcoin, it’s additionally modified how firms take into consideration money, worth and long-term monetary technique.
Little doubt, his method has helped spark a broader wave of institutional Bitcoin shopping for and pushed digital belongings deeper into company finance
With governments printing cash at report ranges in the course of the COVID-19 pandemic, inflation was climbing quick. Saylor believed the greenback (and different main currencies) was dropping worth. He noticed Bitcoin as the very best hedge: a digital, fixed-supply asset that might maintain buying energy over time.
This concept, now extensively often called the Michael Saylor Bitcoin technique, was about defending Technique’s treasury. Saylor known as Bitcoin “digital gold,” and he believed it provided higher long-term worth than holding {dollars} or bonds.
So in August 2020, Technique purchased 21,454 BTC for $250 million.
Over the following few years, Saylor reshaped Technique into an organization with a twin id: a tech agency and a Bitcoin company treasury car.
How Technique funds its Bitcoin acquisition
Saylor’s plan was to maintain shopping for Bitcoin aggressively and at scale. To try this, Technique used a mixture of monetary instruments: convertible senior notes, secured loans and fairness gross sales. This allow them to elevate billions of {dollars} with out promoting off current belongings.
This created what many now name a Bitcoin accumulation technique or “Bitcoin flywheel”:
- Increase funds: Technique issued low-interest debt or bought inventory to lift capital.
- Purchase Bitcoin: The cash raised was used to purchase giant quantities of Bitcoin.
- Market increase: As Bitcoin’s value rose, Technique’s inventory, MSTR, additionally surged. Buyers noticed the corporate as a option to get publicity to Bitcoin.
- Reinvest: With the inventory value rising, Technique might elevate much more cash, cycle it again into extra BTC purchases, and repeat the method.
This monetary mannequin allowed the corporate to scale up its Bitcoin holdings rapidly and effectively. It additionally positioned Saylor as one of many boldest voices in company finance.
By June 2025, Technique had acquired 582,000 BTC at a median value of roughly $70,086 per Bitcoin. That provides as much as a complete funding of round $40.79 billion.
Whereas Technique isn’t the most important total Bitcoin holder (that may be Satoshi Nakamoto, giant crypto exchanges or Bitcoin ETFs like BlackRock’s IBIT), it’s by far the most important publicly traded firm holding Bitcoin straight on its steadiness sheet.
Do you know? Blockchain researchers, utilizing superior clustering methods just like the Patoshi Sample, have traced roughly 22,000 addresses that possible belong to Satoshi Nakamoto. Mixed, they maintain an estimated 1.096 million BTC (about 5% of the overall Bitcoin provide), valued at this time at over $106 billion.
Why Technique’s Bitcoin method is each daring and dangerous
From a efficiency perspective, Saylor’s Bitcoin funding philosophy has delivered huge outcomes. Since that first Bitcoin buy, Technique’s inventory has surged — at one level gaining greater than 2,500%. That development outpaced each Bitcoin itself and virtually each different main asset.
As of June 2025, the corporate’s market cap is roughly $106 billion. Its Bitcoin holdings are price about $62.6 billion. That 70% premium is an indication of how a lot confidence traders have in Saylor’s BTC technique and the corporate’s position as a Bitcoin holding firm.
However this sort of aggressive method comes with threat.
The largest hazard is Bitcoin’s value volatility. A pointy drop available in the market might dramatically shrink the worth of Technique’s belongings. Additionally, as a result of the corporate used debt to purchase Bitcoin, a crash might make it more durable to satisfy mortgage obligations.
Regardless of that, the corporate has held agency in its company Bitcoin technique. To date, long-term value development has helped offset these dangers. However Technique nonetheless has billions in debt coming due, and if Bitcoin falters, they’ll must depend on new financing — or earnings from their unique software program enterprise — to remain afloat.
Not everyone seems to be on board with Saylor’s plan. Critics like short-seller Jim Chanos have known as it “monetary gibberish,” warning that mixing a tech enterprise with a speculative asset is a harmful mix.
Others fear in regards to the premium at which MSTR trades in comparison with its precise BTC holdings. If that premium collapses, the inventory might take a serious hit.
Nonetheless, Saylor stays unshaken. He’s argued that Technique is making a extra environment friendly, fashionable model of company finance. As an alternative of leaving money to lose worth, he’s given traders direct, regulated entry to Bitcoin, with out the effort of personal keys or self-custody. His long-term imaginative and prescient hasn’t modified.
Milestones on the Bitcoin company treasury journey
Technique’s Bitcoin journey is crammed with daring strikes and main financing milestones that replicate Michael Saylor’s Bitcoin technique in motion:
- August 2020: The corporate kicks issues off with the acquisition of 21,454 BTC for $250 million, its first step towards turning into a Bitcoin company treasury chief.
- December 2020: Technique raises $650 million by way of its first convertible notes providing to purchase extra Bitcoin.
- February 2021: A brand new spherical of convertible notes is adopted by a public inventory providing, once more with the purpose of buying BTC.
- 2022-2023: Even in the course of the crypto bear market, Technique continues shopping for, displaying the world that Saylor’s dedication isn’t simply discuss.
- Early 2025: Two main offers occur back-to-back: a $2-billion convertible notes spherical in February adopted by a $2.1-billion most popular inventory sale in March. Each are used to fund extra Bitcoin purchases at scale.
These moments spotlight a Bitcoin accumulation technique that has helped Technique change into the most important publicly traded Bitcoin holder on this planet.
Do you know? Michael Saylor resigned as MicroStrategy’s CEO on Aug. 8, 2022, proper within the midst of a serious crypto bear market. The corporate had simply reported a $918-million impairment on its Bitcoin holdings, and Bitcoin had fallen under $20,000. Saylor moved into the position of government chairman to concentrate on the corporate’s Bitcoin acquisition technique whereas handing CEO duties to Phong Le.
The way forward for institutional Bitcoin shopping for
Michael Saylor’s crypto funding thesis has modified how some traders, executives and even regulators view Bitcoin within the broader monetary system. Trying towards the remainder of 2025 and past, his technique continues to dominate the dialog.
1. Bitcoin will get company credibility
By making such a public dedication, Saylor helped legitimize Bitcoin as an actual asset for company treasuries.
His daring positioning inspired different firms to suppose critically about allocating to BTC, even when at a a lot smaller scale. The concept Bitcoin belongs on an organization steadiness sheet is now being mentioned in boardrooms all over the world.
2. A brand new mannequin for treasury administration
The “Technique mannequin” has created a blueprint for companies trying to hedge in opposition to inflation and diversify with digital belongings.
Most firms gained’t observe Saylor’s high-risk method, however his framework has pushed company finance in a brand new path.
Extra corporations are exploring Bitcoin allocation methods as a part of a longer-term hedge, significantly these trying past simply holding money.
3. TradFi and crypto are converging
The success of Bitcoin spot ETFs has made it simpler for conventional traders and establishments to get publicity. Instruments like BlackRock’s IBIT and new Monetary Accounting Requirements Board (FASB) tips permitting firms to report crypto at honest market worth have made digital belongings extra accessible than ever.
This convergence between conventional finance and crypto is precisely what Saylor has been betting on and serving to drive.
4. Michael Saylor’s imaginative and prescient: Bitcoin to $1 million
Saylor nonetheless predicts Bitcoin hitting $1 million over time, and he’s publicly stated that the times of deep bear markets could also be behind us. In his view, we’re getting into a digital gold rush, and Technique’s BTC holdings are the corporate’s stake in that new frontier.
Additionally, whereas a few of Massive Tech’s giants (like Apple or Google) have stayed cautious about including Bitcoin to their steadiness sheets, the broader development is obvious. Surveys present rising digital asset adoption amongst firms and funds. Saylor’s affect is in all places.
Whether or not you agree with him or not, Michael Saylor’s Bitcoin strikes have helped outline a brand new period — one the place firms construct steadiness sheets with Bitcoin.
