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In at this time’s Crypto for Advisors, Shivani Phull from Pixelynx explains how Black Mirror is leveraging blockchain as a part of evolving fan content material and engagement.
Then, Eric Tomaszewski from Verde Capital Administration solutions questions in regards to the attraction of those merchandise to next-gen traders in Ask an Professional.
Thanks to our sponsor of this week’s e-newsletter, Grayscale. For monetary advisors close to Boston, Grayscale is internet hosting an unique occasion, Crypto Join, on Thursday, June 5. Study extra.
– Sarah Morton
Storytelling 3.0: When AI, Blockchain and IP Collide
How Black Mirror’s on-chain experiment is paving the best way for the way forward for leisure monetization.
Conventional storytelling is hitting its ceiling. The passive, one-way consumption mannequin that has outlined leisure for many years is more and more out of sync with the expectations of digital-native audiences. And now, with the rise of recent applied sciences, the leisure mental property (IP) is leisure mental property, or IP, is being essentially reimagined.
From Bandersnatch to Blockchain
Black Mirror has by no means been afraid to problem the established order. In 2018, the collection broke new floor with Bandersnatch, an interactive episode. It hinted at a deeper shift: from tales we watch to tales we form.
That shift is accelerating. Members of Gen Z and Gen Alpha have been raised in worlds like Minecraft, Roblox and Fortnite, the place user-generated content material varieties the inspiration of the expertise. These audiences don’t wish to passively eat; they wish to take part, form and personal the narrative.
Conventional IP Income Is Evolving
Historically, IP holders made cash by means of licensing, syndication, product placement and field workplace gross sales. However generative AI is disrupting this mannequin. With instruments like OpenAI’s Sora or Runway, anybody can spin up spinoff content material, posing each a menace and a possibility. For IP house owners, the problem is evident: both lose management of the narrative or lean into new fashions that defend and broaden it.
Enter blockchain.
Blockchain because the Rails for Interactive IP
Blockchain brings the lacking layer of construction. It permits for:
- On-chain IP verification — utilizing blockchain to show who owns artistic content material, making it safe and clear.
- Composable rights — content material could be damaged down into smaller elements that others can construct on, remix or mix with new creations, permitting for microlicensing.
- Group possession and participation rewards — followers can maintain tokens that give them entry to unique experiences and advantages because the venture grows.
- Tokenized incentives for creators and followers — digital tokens are used to reward folks for contributing, collaborating or being lively locally.
This format unlocks new paths for storytelling, the place followers are stakeholders shaping narratives with their favourite IPs, not simply spectators.
Case Examine: Black Mirror Enters Web3
Banijay Rights, the worldwide gross sales arm of content material powerhouse Banijay Leisure, which handles distribution for Black Mirror, has partnered with Pixelynx Inc. and KOR Protocol, a blockchain-based IP infrastructure and leisure firm primarily based in Los Angeles, co-founded by iconic DJs Deadmau5 and Richie Hawtin. Led by visionary CEO Inder Phull, Pixelynx helped convey the Black Mirror universe on-chain in a means that’s interactive, compliant and community-driven.
Their newest initiative is a token impressed by the Nosedive episode, the place followers hyperlink their socials and wallets to earn a status rating. With greater than 300,000 sign-ups, high contributors unlock unique experiences and rewards, providing IP holders a brand new strategy to interact and reward their most passionate followers.
The IP Business’s Fork within the Street
The way forward for leisure lies in embracing this shift by means of new frameworks that present clear guardrails for IP utilization, that protect integrity, defend rights and allow worth to accrue to followers and creators in a good and clear means. This marks the start of a brand new period for IP: one outlined by safety, participation and sustainable monetization.
By making IPs interactive, tokenized and on-chain, rights holders aren’t simply experimenting—they’re sketching the blueprint for Storytelling 3.0.
– Shivani Phull, CFO, Pixelynx Inc.
Ask an Professional
Q. What does “possession” imply within the age of Web3, and the way is it totally different from conventional investing?
A. Possession in Web3 isn’t just about holding an asset. Extra so, it is about collaborating in a system. With the Black Mirror token, proudly owning the token means having a say in governance, having access to unique ecosystems, and constructing a digital type of identification that has the flexibility to develop in worth over time. In contrast to passive inventory possession, that is participatory. You’re a stakeholder, not only a shareholder.
Q. Can reputation-based tokens create financial worth from conduct and is it sustainable?
A. Sure, but it surely’s nuanced. Black Mirror token gamifies belief as a result of your on-chain actions and social interactions can earn tangible rewards. As a monetary advisor, I would warning that whereas that is thrilling, it introduces performance-based danger. That being stated, it displays the route of the place younger digitally native traders are heading.
Q. Might these tokens act as a brand new type of “digital yield” for youthful traders?
A. Completely. As a substitute of mounted earnings yield, that is engagement yield. The extra lively and credible you’re, the extra awards you can doubtlessly earn. It may very well be whitelisting entry, platform reductions, or presumably token-based earnings. This can be a new incentive mannequin in some respects.
When talking to a shopper, I body it as a type of behavioral finance in movement. With the fitting degree of danger and time allocation, it turns into an asset that pays in affect and entry. It is also a strategy to acknowledge that success and worth look totally different to every particular person. Not each return is monetary.
– Eric Tomaszewski, monetary advisor, Verde Capital Administration
