Fifteen years after a programmer traded 10,000 BTC for 2 pizzas, the crypto neighborhood marked Bitcoin Pizza Day with record-breaking celebrations.
In 2010, Laszlo Hanyecz paid roughly $41 for a pair of Papa John’s pies in what grew to become the primary identified real-world Bitcoin transaction. In the present day, these cash can be value $1.11 billion at Bitcoin’s new all-time excessive of $111,000, recorded throughout the Asian session.
“It was thrilling to get actual pizza for bitcoin again then,” Hanyecz advised one outlet, including that he’s fairly stoic in regards to the $1 billion valuation.
World giveaway celebrations
The anniversary has drawn a worldwide response, mixing nostalgia with billion-dollar bravado.
Binance led the company cost with a $5 million Bitcoin referral pool, capping payouts at $40 per pair to nod on the unique pizza deal.
“From two pizzas to a worldwide monetary motion… we’re marking Bitcoin Pizza Day with the most important BTC referral giveaway in historical past – $5 million value,” mentioned Binance CMO Rachel Conlan. The trade additionally rolled out pizza vans and hosted events throughout 26 cities.
Opponents weren’t far behind. BTSE launched a $5.22 million USDT buying and selling contest, echoing the date with a 5.22% BTC staking yield and a pizza-themed photograph competitors. HTX supplied “Shock Presents” value $200,000 in a two-week marketing campaign backed by seven TRON companions, whereas MEXC’s “Fortunate Wheel” spun for over $100,000 in BTC and tokens.
Occasions from Buenos Aires to Dubai embrace DIY streams, community-led meet-ups, and branded giveaways, coordinated via the brand new Pizza Day hub.
The institutional wave flowing into Bitcoin now collides with grassroots celebration, turning what started as a meme right into a advertising and marketing supercycle.
Some observers query whether or not Pizza Day’s mass giveaways appeal to actual customers or merely pad sign-up stats. However the billion-dollar lunch endures as proof that each meme on this market may simply flip to cash.
