There’s no scarcity of crypto tasks which have been touted because the factor that can onboard the subsequent billion customers to Web3, however Moonwalk Health has a barely totally different method — wellness.
The health accountability app, which launched for iOS and Android earlier this 12 months, primarily affords customers a technique to guess on whether or not they’ll meet their health objectives — for now, that’s day by day steps, however Moonwalk Health’ Director of Progress Caitlin Prepare dinner — talking with CoinDesk forward of Consensus 2025 in Toronto — that the challenge hopes so as to add several types of in-app health challenges and metrics past step rely.
In its present type, Moonwalk Health presents customers with a wide range of video games to select from, various in period, step-count, and buy-in worth. Customers must pay a charge (in USDC, BONK, or SOL) to hitch the sport. In the event that they hit their day by day step objectives, they get all their a reimbursement – plus the chance to separate a prize pool, created from the deposits of customers who didn’t meet their step objectives. On this manner, Moonwalk Health affords customers each a carrot — the potential to earn cash — and a stick — the potential to lose cash — of their health journeys.
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Prepare dinner mentioned customers all all over the world are discovering their technique to Moonwalk Health , including that she was notably bullish on markets like Southeast Asia and Africa. As a result of customers can create their very own video games, setting their very own buy-in costs, there is no such thing as a monetary barrier to entry.
“What’s sufficient for somebody to truly carry out the motion is totally different relying on the place you’re,” Prepare dinner mentioned. “So we have now video games the place [the buy-in] is a really tiny quantity of BONK, the place possibly it’s a pair {dollars} in USDC, and individuals are consuming it up,” Prepare dinner mentioned. “Becasue as an alternative of gatekeeping it, the place it’s like, ‘oh, you want X amount of cash to hitch, we’re opening it as much as everybody.”
The challenge’s 4 greatest markets are at present France, the U.S., Nigeria and Vietnam, Prepare dinner mentioned.
“I feel plenty of crypto builders have a tendency to deal with the identical markets the place it is just like the extra prosperous individuals who get to deploy capital,” Prepare dinner mentioned. “When you’ve got legs that work, you should use this product. The overall addressable market is kind of massive.”
Seeing the rising adoption of Moonwalk Health all over the world has been thrilling, Prepare dinner mentioned.
“Opening our Twitter every single day is unimaginable, as a result of it is like, I’ll see a gaggle of Venezuelan grandmas going for a stroll collectively, posing for an image, which is so cool,” she mentioned. “We simply had folks do a meet up in Turkey that we didn’t manage. It was similar to a gaggle factor the place they simply determined to exit and stroll. The enchantment could be very broad.”
Even for people who find themselves already energetic, Prepare dinner mentioned the power to earn cash from one thing they’re already doing makes Moonwalk Health interesting.
“We see that in Nigeria, for instance, they’re strolling a lot, and so they’re like, ‘Oh, my God, I can earn cash from one thing I am doing already.’ And it is like, sure, you possibly can. It’s a enjoyable technique to make one thing that is atypical just a little bit extra gamified in an excellent easy manner.”
