Luxurious watchmaker High Win has rebranded to AsiaStrategy and is adopting a Bitcoin accumulation technique.
In a Could 16 announcement, AsiaStrategy mentioned it’s partnering with Sora Ventures to undertake a Bitcoin (BTC) treasury technique. Sora beforehand partnered with Metaplanet in 2024 to create Japan’s first company Bitcoin treasury.
The inventory market took instant discover of the announcement. High Win inventory closed the buying and selling day at $7.50 on Could 15, however traded at $12.12 in premarket on the time of writing — a soar of over 60%.
AsiaStrategy’s luxurious watchmaking enterprise will proceed alongside its Bitcoin accumulation technique, moderately than a full pivot.
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The announcement comes only a day after a Bahrain-based, listed catering firm with a $24.2 million market cap has adopted a Bitcoin treasury technique in partnership with funding agency 10X Capital. Each firms are seemingly set to observe a path much like the highest company BTC holder Technique (beforehand generally known as MicroStrategy).
Sora Ventures joins firm board
Jason Fang, the founder and managing associate of Sora Ventures, will be a part of AsiaStrategy as a member of its board. He’ll function co-CEO on the agency alongside Tony Ngai (Kwan Ngai), who served because the CEO and director at High Win till now.
Fang began his profession at Fenbushi Capital in 2016 and later based Sora Ventures in 2018. Below his management, Sora Ventures invested in decentralized finance (DeFi), recreation finance (GameFi), social finance (SocialFi) and non-fungible tokens (NFTs). Extra just lately, the corporate shifted its focus to decentralized science (DeSci) and the Bitcoin ecosystem.
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Watchmaker joins Bitcoin treasury pattern
When US-based enterprise intelligence agency Technique pivoted to accumulating Bitcoin again in 2020, it was the start of a pattern that might slowly decide up the tempo. BitcoinTreasuries.NET knowledge reveals that the corporate now holds 568,840 value practically $59 billion, over 2.7% of all Bitcoin that may ever be mined.
Metaplanet selected to undertake the identical technique final yr, and BitcoinTreasuries.NET stories that they now maintain 6,796 BTC value over $704 million. Final week, the corporate introduced that it’s elevating extra funds via one other $21.25 million bond problem to increase its Bitcoin treasury.
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