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2025-01-21 13:49:00
Apple has skilled a major decline in iPhone gross sales in China, dropping from the main place to 3rd place within the nation’s smartphone market through the fourth quarter of 2024.
In keeping with a brand new report from Counterpoint Analysis, iPhone shipments in China fell by 18.2% year-on-year within the remaining quarter of 2024. This decline resulted in a 17.1% market share for the corporate, inserting it behind Huawei and Xiaomi, which captured 18.1% and 17.2% of the market, respectively. The autumn comes only a yr after Apple held the highest place available in the market with a 19% share. That is apparently the primary time because the U.S. ban on Huawei that Apple has been displaced by its Chinese language competitor.
Apple’s decreased efficiency in China has been attributed to a number of components, together with heightened competitors from home manufacturers and its incapacity to deliver Apple Intelligence to the area. Whereas Apple Intelligence was launched alongside the iPhone 16 lineup in September 2024 in the USA, it has not been made accessible in China resulting from regulatory constraints. The corporate is believed to be partnering with Chinese language firms to ship the options at a later date. Huawei’s robust development within the fourth quarter—up 15.5% year-on-year—has been largely credited to AI options in its flagship Mate 70 units and the mid-range Nova 13 collection.
It is usually of notice that China’s smartphone market skilled a 3.2% year-on-year decline within the fourth quarter of 2024, marking the one quarter of the yr with adverse development. Regardless of these obstacles, Apple maintained its place because the third-largest smartphone model in China for the quarter, and its gross sales had been carefully matched with Xiaomi, which recorded a 17.2% market share.
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